Caught My Eye

The prospect that companies to which we have entrusted our data can unilaterally choose to elevate the visibility of actions we took years in the past undermines an option to forget that has long been viewed by philosophers, psychiatrists, psychologists, and writers as critical to the human experience. Nietzsche, for example, described forgetting as a form of active repression undertaken to preserve “psychic order, repose, and etiquette.” In the 1942 story “Funes, the Memorious,” Jorge Luis Borges writes of a man who is cursed with the burden of remembering everything that happens to him. “To think,” writes the narrator in Funes, “is to forget differences, generalize, make abstractions. In the teeming world of Funes, there were only details, almost immediate in their presence.

Who Owns Your Personal History? | Fast Company



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